CREATIVE AND DEVELOPMENT
« Being creative today is the main goal of every brand . We have many years of creativity . »
Working closely with brand owners, we develop and implement brand guidelines to all our communication, from advertising, point of sale, retail space design to literature & digital campaigns.
« We manage a brand in the same way as we would do if it belonged to us, with integrity. »
As we license your brand, we take it as a « joint venture » between you and us. Each step of the production, design and advertising of the product is agreed by you.
MARKETING AND DIGITAL
« Marketing is at the center of all that we do because we understand th importance of reaching the right consumer effectively."
Working hand-in-Hand with the sales team, marketing has the responsibility to plan strategy, execute promotional and support plans to retailers.
We do this while nurturing relationships with brand owners, suppliers and retailers to ensure our brands perform at their highest potential in the UK market.
Whether you have own marketing program or digital strategy or whether you need help in establishing or tailoring certain elements for your brand, we have the expertise to help your fragrance and beauty brand succeed.
PR AND COMMUNICATION
« We understand the art of ensuring our brands are talked about by the right people in the right circles, at the right time & to the right audience. »
Advertising and PR are they key element to support a product.
Our past experience in fashion publishing is a great advantage for creating the advertising campaigns in house with the best models, photographers and creative agencies.
We have our own PR manager in house allowing us to do a perfect synergy with our media buying.
SELLING AND DISTRIBUTION
« Target-orientated, our selling teams strive to reach brand owner expectations in achieving sales and distribution development. »
Our team of specialist selling professionals is managed by our Commercial Director who oversees several divisions. These include a Central-Buying Function and our Field-Selling Function.
Our selling team identifies, establishes & opens targeted distribution targets; recommends listings, negotiates support agreements and services retailers to the highest standard.
In addition to sales management, our Field-Selling function employs a team of Consultants as well as a team of Associates for promotions & launches. We have our own Training Manager responsible for product knowledge of these teams because we understand the importance of communicating with and inspiring well-trained staff.
Dermott Limited has created "Dermott Bespoke".
A specialized department in creating a bespoke fragrance or cosmetic for your needs.
Some brands have a different strategy and prefer a unique distribution, under their own shops or franchises.
Our bespoke department can create, design and produce the perfect product under your brand .
There is no license involved. We are in this case only a supplier and we will just create the perfect fragrance or cosmetic product , which will be perfectly distributed in your exclusive network.
"We search high and low to handpick brands which complement each other »
A Customised Approach.
No matter whether you are a leading retailer, entailer, or just starting out, our division provides a full sales & marketing support which includes senior Brand Management, specialist PR, Training, Associate Consultants, Creative Direction as well as Digital Marketing expertise.
Managing a portfolio of exciting brands across different price points, we tailor our brand selection to each different distribution channel, from Harrods and Harvey Nichols, to Boots and Superdrug, as well as the small, lifestyle independents and premium website retailers.
We recognise that one size does not fit all, and we pride ourselves on being true to each brand, and each retailer.
WHAT WE DO NICHE AND EMERGING BRANDS
Very fine fragrances and niche cosmetic brands are important to our strategy at Dermott ltd .
We think the consumer likes more and more brands with personality that is why we prefer working with brands with a strong DNA.